THE PEOPLE. THE PURPOSE, AND THE LAND
BORN FROM
the African Wild
A family. A connection to the land. A commitment to doing things right.
OUR STORY
We are Matthew and Caitlin, a husband-and-wife team whose lives are grounded in nature, family, and a deep respect for the African wild.
Matthew brings over 20 years of experience in professional hunting and wildlife management across Southern Africa. Caitlin works in biodiversity and conservation across the continent. As parents of five, our home is the bush, and our table is fed by the land we work to protect.
VENISON was born from a simple intention: to create a sustainable, honest food source for our own family, with clear provenance and accountable origin. When we couldn't find it in the market, we built it ourselves.
The industry moved one way. The land pointed the other.
We followed the land.
We fed our children this before we sold it to anyone.
- Our Philosophy -
We work with natural systems, not against them.
What this means in practice
Sourced only from wildlife properties where land health and game populations are carefully maintained
All animals are legally harvested under applicable provincial and national legislation
Strict selection criteria - only suitable animals enter the supply chain
Full cold-chain control from the moment of harvest
No added hormones. No routine antibiotics.
No compromise on integrity
- Veld to Plate -
Four steps. Total transparency.
1
Carefully Selected Ecosystems
We source from well-managed wild ecosystems where origin is treated as a quality driver, not a commodity.
2
Responsible Harvest
Only suitable animals enter the supply chain. Poorly handled or stressed animals are excluded, always.
3
Cold Chain from the Earliest Point
Temperature is controlled from loading through skinning, hanging, and processing. Critical to quality, shelf life, and food safety.
4
Fully Traceable to Your Plate
Every batch is allocated a QR code linking back to its exact origin. Scan it and explore the source.
- What We Stand For -
Our values aren't a policy document.
They're how we operate.
Ethical Sourcing
We believe the way food is produced defines its value — and its values. Our source is legal, documented, and grounded in respect for the honesty of its origin.
Full Transparency
From the veld to your kitchen, every step is visible.
Conservation Through Utilisation
Responsible harvest and conservation are not opposites. When wildlife has economic value, it thrives. Our model reinforces the role of game as a sustainable, long-term resource.
Quality Built at Source
Processing preserves quality — it does not create it. The integrity of VENISON starts with ecosystem health, proper selection, and disciplined handling.
Every cut of our venison tells the story of
where it came from
